Why You Avoid Sales (And How It’s Costing You)
Series 8 - Episode 6
SHOW NOTES
Episode 5: Why You Avoid Sales (And How It’s Costing You)
In this episode of The Confident Coach, Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales.
If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your business back.
You’ll learn:
- Why brilliant coaches avoid sales conversations
- The difference between marketing and selling
- Features vs benefits (and why it matters more than you think)
- Why discounting can damage your positioning
- The importance of follow-up (and why most sales don’t happen on the first call)
- How NLP skills can dramatically improve your sales confidence
- Why setting intentions and targets changes everything
If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening.
Access details about the OnDemand Training Laura Evans, your Business Mentor, introduces on this episode:
- Confident Coach Business Academy™ (OnDemand training hub)
- Inside Track: Getting the Inside Track to Creating and Growing a Profitable Coaching Business
NEXT EPISODE:
AI & Coaching - in this episode Laura will discuss whether she thinks AI will replace coaching and how it might expose some coaches. Laura will also cover the number of benefits of AI in helping you run a successful business .... stay tuned!
Host Bio
Name: Laura Evans
Job Title: International Master Trainer of NLP at Unleash Your Potential Ltd
Bio: After 15 years in HR and Training roles in corporate life Laura decided to follow her passion of how the mind works, empowering people & helping them unleash their potential. She started studying NLP in 2008, is a Certified Trainer of NLP (accredited by the ABNLP & ANLP) and Master Coach. Laura set up Unleash Your Potential Ltd in 2014 and runs NLP, Time Line Therapy™, Hypnosis & NLP Coaching courses from Cardiff and Cornwall and offers OnDemand courses for those who cant get to her live. Having trained over 900 NLP Professionals, and become the UK's Leading NLP Training Provider 2022, 2023, 2024 an 2025, Laura was delighted to become a Certified Master Trainer of NLP with the IFNLP in 2025 (the first in the UK!). A chartered member of the CIPD, Laura is also a qualified ILM Level 7 Executive Coach/Mentor and Member of Institute of Directors. With NLP, Laura was amazed at how quickly and easily she could change things that had held her back for years and saw astonishing results! She brings a sense of fun, energy and passion to her courses – “she is one of the [NLP] industry’s rising stars!”
Coaching Specialisms: Coaches, Business Owners, Leaders & Professionals
Web Address: www.unleashyourpotential.org.uk
Email Address: info@unleashyourpotential.org.uk
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