Getting Your First Coaching Client (Without Feeling Awkward)

SHOW NOTES

How to Get Your First Coaching Client (Without Feeling Awkward)

If you’re searching for how to get your first coaching client, this episode gives you a clear, practical and proven starting point.

Many new coaches struggle with the same challenge:

• You’ve trained as a Coach and have your skills, knowledge and experience under your belt and your certificate in hand
• You’re ready to help and want to get started helping clients to make changes in their life, career and/or business
• But you don’t yet have clients to help and are scratching your head about why they're not lining up at your door

The problem isn’t your ability — it’s your strategy.

In this episode, Laura Evans breaks down exactly how to find your first client, build visibility and start having the conversations that lead to sales.

 

Key Topics Covered:

1. Why most coaches stay stuck
Many coaches remain in “learning mode”, believing they need more qualifications before they start. In reality, confidence comes from action. The key is breaking out of the "one more qualification" cycle and to start investing in your business education so you can actually start to attract the people you want to help, show them how you can help them and actually get to help them.

2. Where your first client really comes from
Your first client is unlikely to come from a perfect website or a viral post. Perfection is not the name of the game (perfection is time consuming) you need to get comfortable with 'good enough' and get your marketing out there. Your first client will come from a conversation. This means getting out there and getting visible - both online and in real person (if that thought scares you perhaps attending Laura's Certified NLP Practitioner course could help you shift these mindset limitations you've placed on yourself - you can join her Online or In Person in Cornwall). The question is how do you have more conversations - Laura shows you how in this episode

 

3. The “shop window” strategy
Your website is your shop window — building increasing visibility is what brings people in. However we need to make sure you’re not “hiding in the stockroom” if you really want to help people - Laura's business programme Inside Track shows you have to build your visibility and enable people to find you - she talks about the 'Taxi Light' principle.

 

4. Building a simple coaching website
Start with:

• Homepage
• About page
• Contact page
• Blog (for SEO and AI discovery)
• Sales page

 

5. Choosing one social media platform
Focus your energy where your ideal client already spends time. Consistency beats complexity.

 

6. Creating a clear offer

Use this structure: I help [who] with [problem] through [solution] - hear Laura talk all about this when you listen to the episode

 

7. Starting conversations that convert
Your first clients will come from conversations. The question is how do you create opportunities for more conversations?

• Networking
• Speaking opportunities
• Direct conversations
• Community engagement

Key Takeaway:
Your first client is closer than you think — clarity, visibility and conversations are the bridge.

 

Finding out more about Inside Track

Access details about the OnDemand Training Laura Evans, your Business Mentor, introduces on this episode:

• Confident Coach Business Academy™ (OnDemand training hub)
• Inside Track: Getting the Inside Track to Creating and Growing a Profitable Coaching Business

 

Recommended For You