Designing Your Coaching Business Before the Doors Open
Series 8 - Episode 4
SHOW NOTES
Episode 4: Designing Your Coaching Business Before the Doors Open
In Episodes 2 and 3, Laura challenged common assumptions about coaching and qualifications. In this episode, she shifts into strategy.
This is a practical, workbook‑style session drawn from the Inside Track training programme inside Confident Coach Business Academy™.
You’ll be guided through foundational business design exercises to help you:
1️⃣ Identify which of the 3 hats you’re wearing most – Marketeer, Business Owner or Coach
2️⃣ Build your business on the Triangle of Success: Joy, Profit and Competence
3️⃣ Decide whether you are building a Lighthouse business or a Climbing Guide business
4️⃣ Define your ideal customer with clarity and depth
5️⃣ Use the Warehouse & Shop exercise to design offers that solve real problems
This episode is about taking action.
If you’ve been collecting ideas but not designing intentionally, this is your moment to pause, reflect and build properly.
🎁 Download the Roadmap for Launching a Coaching Business HERE
📩 For deeper structure and implementation, explore Inside Track inside Confident Coach Business Academy™.
Next Episode: Marketing & Advertising – Stop Spraying in the Marketplace and Start Targeting.
Host Bio
Name: Laura Evans
Job Title: International Master Trainer of NLP at Unleash Your Potential Ltd
Bio: After 15 years in HR and Training roles in corporate life Laura decided to follow her passion of how the mind works, empowering people & helping them unleash their potential. She started studying NLP in 2008, is a Certified Trainer of NLP (accredited by the ABNLP & ANLP) and Master Coach. Laura set up Unleash Your Potential Ltd in 2014 and runs NLP, Time Line Therapy™, Hypnosis & NLP Coaching courses from Cardiff and Cornwall and offers OnDemand courses for those who cant get to her live. Having trained over 900 NLP Professionals, and become the UK's Leading NLP Training Provider 2022, 2023, 2024 an 2025, Laura was delighted to become a Certified Master Trainer of NLP with the IFNLP in 2025 (the first in the UK!). A chartered member of the CIPD, Laura is also a qualified ILM Level 7 Executive Coach/Mentor and Member of Institute of Directors. With NLP, Laura was amazed at how quickly and easily she could change things that had held her back for years and saw astonishing results! She brings a sense of fun, energy and passion to her courses – “she is one of the [NLP] industry’s rising stars!”
Coaching Specialisms: Coaches, Business Owners, Leaders & Professionals
Web Address: www.unleashyourpotential.org.uk
Email Address: info@unleashyourpotential.org.uk
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