Stop Spraying and Start Targeting: Marketing & Advertising for Coaches
Series 8 - Episode 5
SHOW NOTES
Episode 5: Stop Spraying and Start Targeting: Marketing & Advertising Advice for Coaches
You’re qualified. You’re skilled. You’re ready to help.
So how do the right people actually find you?
In Episode 5, Laura Evans breaks down marketing and advertising for coaches, therapists and NLP professionals — and shows you how to stop “spraying” content into the marketplace and start targeting the people who are already looking for someone like you.
WHAT YOU’LL LEARN
• Marketing vs Advertising (and why you need both)
• Supply & demand: the ‘big pond’ problem (and how niching helps)
• USPs: how to answer “Why should I buy from you?” without competing on price
• Personal brand vs business brand (and why podcasting builds trust fast)
• Authentic marketing (without hype or manipulation)
• The marketing funnel: awareness → interest → consideration → decision
• The ‘bridge’ from free value to paid offers (and why this creates conversations)
LINKS MENTIONED IN THE EPISODE:
- Confident Coach Business Academy™ (OnDemand training hub)
- Inside Track - How to start and scale a sucessful Coaching Business
- Podcast to Clients™: The Strategic Podcast System for Coaches & Experts
NEXT EPISODE:
Sales — the episode many coaches avoid… and the one that changes everything when you finally lean in.
Host Bio
Name: Laura Evans
Job Title: International Master Trainer of NLP at Unleash Your Potential Ltd
Bio: After 15 years in HR and Training roles in corporate life Laura decided to follow her passion of how the mind works, empowering people & helping them unleash their potential. She started studying NLP in 2008, is a Certified Trainer of NLP (accredited by the ABNLP & ANLP) and Master Coach. Laura set up Unleash Your Potential Ltd in 2014 and runs NLP, Time Line Therapy™, Hypnosis & NLP Coaching courses from Cardiff and Cornwall and offers OnDemand courses for those who cant get to her live. Having trained over 900 NLP Professionals, and become the UK's Leading NLP Training Provider 2022, 2023, 2024 an 2025, Laura was delighted to become a Certified Master Trainer of NLP with the IFNLP in 2025 (the first in the UK!). A chartered member of the CIPD, Laura is also a qualified ILM Level 7 Executive Coach/Mentor and Member of Institute of Directors. With NLP, Laura was amazed at how quickly and easily she could change things that had held her back for years and saw astonishing results! She brings a sense of fun, energy and passion to her courses – “she is one of the [NLP] industry’s rising stars!”
Coaching Specialisms: Coaches, Business Owners, Leaders & Professionals
Web Address: www.unleashyourpotential.org.uk
Email Address: info@unleashyourpotential.org.uk
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